Websites are wonderful investments and serve as 24/7 advertising for the businesses that have them; if the website can be found during search of course.
Even if a website can be found though, it doesn’t always mean that the visitor will take action. In the case of a local business owner, this could mean that the visitor doesn’t make the decision to call the company for a quote, further information, or even to hire them for their services. But why?
The brief answer is that sometimes websites aren’t set-up to covert customers well. So here are three quick tips for doing just that.
1. Easy and Obvious Contact Information
If you want to increase the amount of people that become visitors from your website, you need to make your email address and phone number to access. Add these in multiple places on the website, and make sure it is listed at top.
Having a contact form on the home pages makes this even easier, as it conveniently gives people the option to complete the auto-filled form to make a request.
2. Mobile Optimized
Mobile devices are all the rage these days, and most people use them for their searches.
This means that your website needs to be optimized to work on cell phones of all types and tablets. People want to have an easy website search experience so that they can find what they’re looking for an be on their way, and having a website that helps them with that can drastically help you in the end.
We as humans are visual creates, and videos and photos appeal to just that.
Having pictures on your website not only helps with the visual appeal, but gives customers a quick presentation of previous work, team members, etc. Anything you can show them that is visually appealing to their eyes and interest will help you with conversions