We like to do a lot of case studies here if you can’t tell. Because of this, it’s time to roll out another one, however, this one is special – it’s written by a local business owner that knows a thing or two about marketing online.
So we reached out and asked for an interview.
In this case study, we are going to give you a deeper look into a successful website that converts customers like crazy.
You are going to learn the three main things you need to have on your website to make people want to do business with you instead of click the ‘back button’ and go search for one of your competitors. The best part is, you will be learning from a player in the trenches of tree removal, meaning you will have a greater idea of what works and what doesn’t.
Without further ado, here are the 3 big components you need on your website to make customers want to covert.
3 Ways to Increase Website Conversions
1.) Have your contact information large and obvious.
People don’t want to have to search for your phone number or email address, especially with most searches coming from mobile devices. This means you need to have your phone number at the top, and preferably make it click-to-call so that people can reach you easier.
If people have to spend more time than they want to searching for something, they will just move to the next person that is prepared to help them better.
Also, it’s always a good idea to have a contact form on your home pages as well as others. Some people would rather get a quote by email, or be contacted when they want to be contacted.
In my case, many people just want quotes for tree removal. If I don’t make it easy for them to get one, they will just go to one of my many other competitors. Read More