Do carpet cleaners need a website, and why did we choose their industry for this case study here on 37 Singals?
Well, we recently worked with a Nashville carpet cleaning service ( in TN, that is,) and wanted to use live proof for this case study, so they agreed to allow us to use their campaign.
Before we started working with them, this carpet cleaning company didn’t have a website at all, let alone any knowledge of how to market their business, so they were so relieve once seeing how all of our help worked out for them.
Since launching the website and optimizing it for search, the company has broken records and beaten any previous month, so the results are certainly speaking for themselves. Because of this, we wanted to use this to say “Yes, carpet cleaners should have a website.” Especially if in a populated area like Nashville, TN.
Why a Website is Important to Have
Nashville has a population of over 1.5 million people and growing each day, so you can imagine the amount of residents and businesses that are constantly needing a carpet cleaning service.
This especially reigns true for areas that have a lot of competitors. Nashville, TN has a huge market for carpet cleaning services and according to our research prior to beginning their campaign, there are around 30 companies in the area. This meant that our client was getting a little dry on business, but not after the website of course.
The majority of our client’s competition have a website which to us, is one of the first indicators that they should have one. Not having one comes down to losing business and basically allowing the competition to take all of it. If you aren’t in it, you can’t win it.
The goal for our client’s new website was to make it not only look better than they others in the area, but make it convert better as well. We did this by thorough researching which kind of services we being searched for the most as well as how well the competition’s websites appeared to covert, which we were then able to make even better. This definitely gave us the competitive edge.
Along with some in-depth keyword research and the strategic placing of them, we were able to get the website ranked a few pages away from the first one, and catch up to some of the competitors.
After seeing the results, the business owner couldn’t thank us enough and was so glad to finally have a website.
Without the website, the business never would have seen the same results, and their business is now thriving because of it. They have also agreed, that carpet cleaners really do need a website for their business.
If you own or are even employed at a carpet cleaning company whether it’s in Nashville, TN or any other area of the world, having a website is something that you should consider, as the benefits clearly speak for themselves.
Now it’s about finding the right company to do your web design for you, which will depend on your budget and taste.