The crew here at 37 Singals has been quite busy for the past few months, resulting in a lack of updated content. For all of our current viewers, we apologize dearly.
To get the wheels of marketing turning again, we decided to lay out a case study for a business that we have helped grow an online presence for. We of course, have obtained permission to do so, so you are going to get a lot of good information here today. Let’s get started.
In this post, we are going to give you the same steps we took to optimize this company’s website so they can be found easier by new and previous customers, resulting in more growth and sales.
3 Big Things a Website Needs to Be Found Easier
For starters, allow us to introduce the company we are using in this case study, Nashville Speed Towing. These guys couldn’t be found in the search engines when we started working with them, but after doing the things we are about to mention, things greatly changed for the better.
If you visit their website, you will see these things in action. We cannot emphasize enough how important these are if you not only want to bring more people to your website, but to compel them to turn into actual customers.
1.) Obvious Contact Information
This may sound super obvious, but many websites don’t do it.
To increase website conversions, it’s best to have the company phone number above the fold, rather at the very top of the page. Making it clickable will make it even easier for customers to access you, thus increasing conversions.
Having a contact form is a great method for alternative contact. Many people choose to send in an inquiry to receive a quote by email because they don’t want to/ have time to call over the phone.
2.) Content Optimization
Optimizing your content means making it easier for customers and search engines to find. For example, when someone is looking for a towing service, they will type in towing service, tow truck, or even Nashville towing service; in other words, the service they are looking for plus the location they are in.
This is exactly why you want to have your website optimized to include the services you provide, as well as all of the areas you provide your services to.
It’s also a great idea to add as much media as possible, meaning pictures and videos. Not only is this more appealing to your website visitor’s eyes, it makes your website different, and is a great opportunity to showcase your teams and previous work.
3.) Have Other Websites Talk About Yours
This is not exactly something that you can do on your website, but it’s an important factor that affects where you show up in popular search engines like Google, Yahoo, and Bing.
Having other websites mention your business or it’s website shows trust, authority, and credibility. Think about it: would you trust a website that you could find easily, or the one that you had to dig ten pages to find?
The best types of website to have talking about yours are a.) those related to your industry, and b.) those that are relevant to your location. To the search engines, it’s only natural for this to happen, and the businesses that do have this will be rewarded above the rest.
We hope that case studies like these will be of a great benefit to you, and that you can apply this same information to your website to give it a big healthy boost.
If you have time, go over and give a shoutout to Nashville Speed Towing for taking a change on their business.