Local marketing can be an efficient and effective way to bring in more customers and sales through the internet.
Whether this be through a website, ads, the use of social media, or citation directories, businesses can profit more and receive a better return on their advertising investment than with offline marketing. But what exactly is local marketing and how can it help your business?
Local Marketing is the process of marketing a small business in a local area on the internet through the use of listings and optimization. With these, a business can have a website that gets found easier by it’s customers in search engines like Google, Yahoo!,and Bing, which will in turn bring in more business.
Local marketing is slightly different from regular online marketing in the sense that you don’t need near as many backlinks to rank a website, and the ones you do need should be relevant to the location and niche, instead of random.
When it comes to local marketing, the primary factors to focus on can make it easier for a business to gain more exposure in the search engines and other places online, and is simple to do. A list of factors to include when you’re doing a local marketing campaign include:
Local Listings: These include what are referred to as “citations,” which involve the process of listing a business’ (NAP) name, address, and phone number to local service directories such as Angie’s List, Manta, and Yelp. The more of these listings you have consistently placed around the web, the more of a chance your business has to rank in the Google 7 pack, which is the prime spot for free real estate. These have also been known to be referred to as “map listings.”
Social Media: Any real website will have social media and real visitors coming to it, so get your site some social media pages on Facebook, Twitter, and even LinkledIn.
Optimized Website: One of the most important factors in optimizing a website for the search engines is on-page optimization, which pertains to strategically placing keywords on a website along with the city and other locations that the business services.
There are more ways to utilize local marketing but we cannot list them without going into much deeper detail.
The three bullet points we have listed above however, are the some of the most important factors of local marketing and ones that you want to be sure to have in place above all.
Local marketing is mostly about consistency and showing the search engines and potential customers how great your business is for a job or service.
If we were to tell you that every business couldn’t benefit from having a website, then we would be lying to you. Any business that is looking to bring in more business for themselves should certainly consider what having a website could do for them. The real question is what can a website with exposure do for them?
What we mean by this is that a website needs to be able to be found for it to attract customers that turn into sales. This is by no means a situation where “if you build it, they will come.” Whereas any business can benefit from a website, it needs to be a website that actually gets found.
But even if businesses don’t have websites that can easily be found, they can still use the website as leverage for showing customers where to visit them on other websites like social media ones such as Facebook and Twitter, and even on a business card.
Businesses with websites simply look more professional, and what kind of business couldn’t benefit from that? There really aren’t many businesses out there that would not benefit from having a website.
When it comes down to business owners deciding whether or not they need a website, a common question they seem to have is “will this bring in more customers for my business.” The answer is mostly always yes.
If you are operating a business that already brings in a substantial income from referrals or advertising, or even someone with barely any business at all, you can benefit from a website. In fact, any business looking to bring in more customers and sales can benefit from a website. The real question is, how much is a reasonable amount for you to spend on one.
There are many many ways to acquire a website, including those that allow you to easily do it on your own. This can certainly cost less money, but more in time, and if you aren’t very eb savvy than it can take much longer than you probably want to spend. However, there are many simple web design platforms available to work with and to name a few are, Godaddy, Wix, WordPress, and Weebly. These all make it very simple for business owners to design the type of website that they want.
Any successful business will tell you that they spend a set budget on their marketing and advertising each and every month and once successful, some continue to scale up their efforts. (invest more to make more)
Whether it’s running ads or marketing through social media or the organic search results, these businesses bring in more money every month, sometimes even more than the month before. But how are they doing this?
As a company that has worked with hundreds of small business owners, we understand the best ways to market according to the niche, and the best ways to get a return on investment. In this post, we wanted to keep pumping out the value by showing you three of the biggest ways businesses market online for the most proven and effective results. Sounds exciting, right? So let’s go!
1.) Social Media
These days, many businesses are bringing in more customers and traffic solely through social media sites like Facebook and Twitter. Many consumers are on these sites many times a day, and now use them as tools to receive recommendations from their friends and other consumers that have provided a review for the company on their business page. It may not be the way to get the most customers, but it’s not one to leave on the table for your competitors to take for their own.
If you are looking to bring in more customers online for your business, advertising your website can be a great way to do so.
The way we see it is that you could have the most beautiful website in the world but if no one can ever see it, then what was the point in ever investing in one?
Advertising your website doesn’t always mean that you have to pay though. There are actually two umbrellas of advertising that markets refer to as “free” and “paid.” Free advertising can mean posting an ad on a website such as Craigslist, and others of a similar nature. As for paid, you can choose to actually pay money to run ads to your website, or in time by creating content and building an optimized website. Either type can bring in more business, it just simply depends on which of your resources you would like to invest.
Having a website these days is more common than not having one, and those that do can clearly benefit from it.
A website serves as a billboard that advertises for you 24/7, and can even bring you in more customers on autopilot. When people can locate a small business website when searching for a local product or service and your website is optimized to show up, it gives you the opportunity to bring in more business. This is essentially hands free and can continue to work for years to come. For the right price of course.
We have noticed that many business owners want to have a website but don’t like the price tag that can some on it. Sure, there are plenty of businesses out there that will create a website for you for $50, but when it comes to websites, you get what you pay for. The higher the price, the more optimized and higher converting it will be. The point is that if you want a website, you have to be willing to see the price point from the perception of the company offering it if you believe the price is too high. And you should do some research on a company before deciding to choose them as your website designer.
As for actually choosing to invest in a website, the real question is how much you want to grow your business. Having a website will in the majority of cases, bring in more revenue for a business every month. The money you are earning is coming from the website, which you may not have if you hadn’t chosen the company you did. Basically, the money you earn will pay back your initial investment over and over again. It’s all about thinking ahead and planning.
It’s common for business owners to be skeptical in the beginning when deciding whether or not they want to invest in a website, but a part of being in business for yourself is about taking risks. If you had never taken the risk of going into business for yourself in the first place, you more than likely wouldn’t even be reading this article today.
Hopefully, this article has provided some helpful insight for deciding on whether to invest in a website or not. We appreciate you taking the time to website our website, and look forward to seeing you around the blog.
Thank you for visiting 37 Singals; home of fine website designs.
We love and greatly enjoy designing websites for anyone interested however, small businesses are our specialty. Helping small business owners with their web branding is what we do best.
We are a team of 3 designers that love what we do and can never seem to get enough. Allow us to individually introduce ourselves…
* Jamie Oliver is the founder and owner of 37 Signals, and is an avid reader and writer. Jamie has been designing websites since his teens and believes it’s his true calling in life.
* Penny Welsh is Jamie’s best friend since childhood, and fellow website designing freak. When not busy coming up with new ideas, Penny enjoys sailing and taking jogs on breezy days.
* Johnson Cobbler is a master at sales and PR, and the machine behind much of the recent growth of the company. Johnson enjoys studying selling in his spare time, and spending time with this family and best friend, Rocko, the family dog.
We work hard for our clients and always have. Web designers are a dime a dozen which is why we always strive to stand out and be the best, especially when it comes to our local area here in Charleston, South Carolina. We are always expanding our knowledge of the field, and developing our creativity on a daily basis in order to make some of the most original websites for our clients.
If you are interested in learning more about our web design services, don’t hesitate to contact us.