To get straight to the point, optimizing a website means that you’re moving a few things around to make your website readable to search engines so they can know what keywords to rank you for. That’s something you want to happen so that you can attract more visitors on autopilot, which will lead to more customers and sales each month. So how do you do it?
Optimizing a Website for the Search Engines
Now that you know why you need to optimize a website, you now just need to know how to do it.
Remember, the point of optimization is to help the search engines understand what your website is about so they can know where you should show up for certain keywords that are related to the services you provide and areas you service.
You see, people use keywords to perform a search, with examples including towing service atlanta, plumber in Dallas, rhinoplasty surgeon san francisco. The websites that are optimized for keywords such as these are more likely to show up near the top of the search results, again, resulting in more customers and sales.
Now to finally get to the bottom of how to optimize. These are just the bare basics so if you want more detailed information about website optimization, there’s so much great information out there that you can locate from a quick Google search.
The home page content needs to be first and foremost written for consumers but second, it needs to include keywords like we just mentioned. That means that the keywords you want to show up for need to be naturally weaved throughout the content. I can’t stress the natural part enough. The last thing you want to do is over-optimize your content with keyword stuffing.
Also, you want to have content that is long and strong, and helps people find what they need. Local businesses should include what areas they service, prices, show reviews and explain why they are the best for the job out of all of the companies in the area. The more good content you have, the better chances you have of attracting more customers.
#2. Title and Description
One of the most important parts of optimizing your website is the title. The site title is one of the first thing the search engines see and at the least, you just want it to be the name of the site. For the site description though, you want to include the main keyword that you want to be showing up in the search engines for. Again, I can’t stress the natural part enough. No keyword stuffing.
#2. Images and Videos
It’s obvious that websites with media look better than those that don’t. Another cool thing about images though, is that you can optimize them for the search engines as well. All you have to do is go to edit your image in whatever website platform you’re using and then add a keyword to the ‘alt’ tag area. Simple as that.