These days, most all businesses want a piece of the coveted pie that lies at the top of the Google map listings. If you aren’t sure what I’m talking about, just do a quick search for any kind of local service you can think of off the top of your head, and look closely at the top three listings in the little box that shows map locations. These are the Google maps.
Having a top three listings in Google maps is important because:
- They show a businesses name, address, phone number and link to their website, so prospects can easily click through.
- These listings show reviews from previous customers, making people more likely to click when positive reviews are present
- These listings appear make the businesses appear more authoritative than the rest in the niche because they’re in a top three spot
- They increase the amount of visitors to a website that can result in new customers, and even repeat customers over time
And these are just to name a few.
So how exactly do you claim one of these top three spots in the Google maps pack in your market?
#1. Optimized Google My Business Listing
Your Google business listing will be your most important, and should be treated that way.
This means you need to take the time to add pictures and important details that show customers why you’re the best at what you do. Be sure to add keywords throughout the content, so the search engines and consumers can know exactly what your business does and how you can help them the most.
In our experience, one important factor in how high a business listing ranks in the map pack depends on how long the content. Ideally, the content in your Google listing should be long and strong. Put yourself in the shoes of your customers and provide the information you would want to know if you were searching for said service.
#2. Citations – Mentions of Your Business On Other Websites
To get technical, citations are the listing of a business on another website that includes the name, address and phone number. Sometimes even the website.
The point of citations are to show search engines that you have a credible business, as it is mentioned on many other third-party review, directory and other types of websites. To simply this, think of citations as votes. The more votes a business has, the more it has proven itself in the eyes of Google, and in return will be ranked at the top of the results when people search for their services in their location.
Not every business can show-up at the top of the Google map pack and therefore, the ones that are optimized the most and have the most online popularity will reign supreme.
#3. Website Optimization
You want the details of your website to match those of your Google listing, just like with the citations.
This means that you want to have well-written content that clearly describes what your business does, what services you offer, prices, what locations you service, and address any common questions.
The goal of Google is to serve up the best possible results for their consumers, so the more comprehensive and informative the content on your website is, the better chance your business has of sticking to the top. That means in both the maps and organic search results.